Blog

Superfood discovery made simple

Sumobaby rebuilt Superfoodio eCommerce website in 4 days to ensure the business could continue to serve its customers. Superfoodio offers its customers a means of easily accessing a wide variety of healthy snack and ingredients boxes. A fledgling business with great branding but poor technological executions left them with a website vulnerable to hacking exploits and an […]

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Energy Forecast website

If it wasn’t obvious already from the image, Energy Forecast is an independent oil & gas consultancy. They re-branded and had Sumobaby build them a new website introducing their services. Branding & art direction provided by Marc Walker, a talented designer, we worked together with the client to meet all requirements for this mobile responsive […]

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Referral spam/ghost traffic: how to stop damage to your online business

Ghost traffic (or referral spam) is false traffic that can appear in Google Analytics reporting without actual, corresponding visits to your site. Of the Google Analytics accounts we work with, 95% have been affected by referral spam. It can make reporting very misleading. For some smaller websites, referral spam makes up the majority of traffic […]

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Sumobaby has rebranded

We’ve made time to apply what we do for our clients by re-branding and launching a brand spanking new mobile responsive website. It was a long arduous task rebranding and rebuilding the website. We consider ourselves very lucky with the clients we’ve worked with but working on our own stuff manifested all the worse traits […]

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What is happening with Destination URLs?

If you have an AdWords account, you may have received an email from Google recently entitled “Changes to your AdWords URL tracking”. This change is in regard to the “Destination URL” – which is the URL of the page you direct the Ads to. So when someone clicks on your Ad, they are directed to […]

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