mic(ism)

mic(ism) is a lifestyle brand based around the culture of beatbox. Primarily a clothing label, the company has also produced mixed media releases, staged events and managed a number of successful recording artists.

Sumobaby was contracted to select, integrate and customise an e-commerce solution for mic(ism)'s online store. The project was so successful that the brand subsequently entrusted Sumobaby to spearhead its entire online offering, including the design, construction and development of a B2B microsite, handling of its main B2C corporate website, as well as ongoing direct marketing and link building strategies.