This is the first report of this nature made publicly available around the Sumobaby clients analytics and non identifiable aggregated trends. The data is not taken from all Sumobaby clients but the majority of notable clients.
Traffic distribution
| Traffic source | % | high | low |
|---|---|---|---|
| Direct | 26% | 67% | 3.7% |
| Referring | 19% | 54.4% | 6.1% |
| Search | 55% | 93.6% | 26.2% |
The traffic distribution across websites clearly shows that a majority comes from search engines and a fair distribution for many common business models.
The highs and lows of each traffic source needs to be taken in context of a particular website, so where you may think that a low direct traffic volume would indicate poor brand awareness it may not be the case if that site happens to particularly excel in SEO.
Search engine distribution
Q3 ’09 search engine distribution
A staggering 90% of all search referrals is from Google search. From experience this is not an uncommon story for UK and/or English speaking websites. You may find a higher Yahoo! and Bing saturation in many certain categories in France & Germany.
