Summary: Q1 ’10 performance on Q4 ’09
Many sites hit a lull in visitors in Q4 and Q1 there is a renewed interest in varied websites including the ones that Sumobaby have built and support. On aggregate traffic had fallen by +22% Q4 ’09-Q1 ’10 and similarly those clients that are paying for SEO services saw an increased by +22% Q4 ’09-Q1 ’10.
A positive growth for clients paying for SEO services and depending on client mix the volume increase may effect proportional changes. It is expected that Q2 & Q3 in 2010 will continue to see significant growth.
Traffic distribution
| Traffic source | % | Q3-Q4 diff | high | low |
|---|---|---|---|---|
| Direct | 21% | +3 |
41.1% | 4.6% |
| Referring | 15% | -2 | 34.9% | 4.9% |
| Search | 64% | -1 | 92.2% | 41.4% |
On aggregate there are no major fluctuations in traffic distribution. The highs and lows of each traffic source needs to be taken in context of a particular website, so where you may think that a low direct traffic volume would indicate poor brand awareness it may not be the case if that site happens to particularly excel in SEO.
The graph below shows a historical record of the change.
Search engine distribution
Q1 ’10 search engine distribution
Google maintain a 90% share on search referrals, static on the previous 2 quarters. With Bing taking a percentage on Aol.
In February 2010 Microsoft and Yahoo! received clearance from both the U.S. Department of Justice and the European Commission. Eagerly awaiting to see how they develop and whether they can impact on Google’s share of the market which stands at around 70%.
Q1 ’10 search engine distribution history
