Analytics category

Referral spam/ghost traffic: how to stop damage to your online business

Ghost traffic (or referral spam) is false traffic that can appear in Google Analytics reporting without actual, corresponding visits to your site. Of the Google Analytics accounts we work with, 95% have been affected by referral spam. It can make reporting very misleading. For some smaller websites, referral spam makes up the majority of traffic […]

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What is happening with Destination URLs?

If you have an AdWords account, you may have received an email from Google recently entitled “Changes to your AdWords URL tracking”. This change is in regard to the “Destination URL” – which is the URL of the page you direct the Ads to. So when someone clicks on your Ad, they are directed to […]

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