General category

Tips to prepare for Google’s speed update

Google has announced this January an exciting change when it comes to their mobile search ranking. In essence, the idea is to use page speed as a major factor to determine both the organic ranking and the AdWords Quality Score. The good news is that you have until July 2018 to prepare for the upcoming […]

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Re-launch of Backs etc website

Sumobaby recently re-launched the website for osteopathy and functional movement practice Backs Etc. This fantastic looking mobile responsive website has been very well received by its customers. Early indicators suggest an improvement in discoverability in search engines so we’ll need to wait a little while to see the impact in traffic figures. More information can be […]

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Superfood discovery made simple

Sumobaby rebuilt Superfoodio eCommerce website in 4 days to ensure the business could continue to serve its customers. Superfoodio offers its customers a means of easily accessing a wide variety of healthy snack and ingredients boxes. A fledgling business with great branding but poor technological executions left them with a website vulnerable to hacking exploits and an […]

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Energy Forecast website

If it wasn’t obvious already from the image, Energy Forecast is an independent oil & gas consultancy. They re-branded and had Sumobaby build them a new website introducing their services. Branding & art direction provided by Marc Walker, a talented designer, we worked together with the client to meet all requirements for this mobile responsive […]

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Referral spam/ghost traffic: how to stop damage to your online business

Ghost traffic (or referral spam) is false traffic that can appear in Google Analytics reporting without actual, corresponding visits to your site. Of the Google Analytics accounts we work with, 95% have been affected by referral spam. It can make reporting very misleading. For some smaller websites, referral spam makes up the majority of traffic […]

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