General category

Snapchat’s awkward age

There comes a time in every app’s life where it has to grow up. It’s an awkward age, a time of growing pains, when the pure, user-pleasing, initial concept has to mature into something that makes money. For Snapchat, this is happening now. At some point – and that point is drawing nearer – it has to monetise successfully

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Tips to prepare for Google’s speed update

Google has announced this January an exciting change when it comes to their mobile search ranking. In essence, the idea is to use page speed as a major factor to determine both the organic ranking and the AdWords Quality Score. The good news is that you have until July 2018 to prepare for the upcoming […]

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Re-launch of Backs etc website

Sumobaby recently re-launched the website for osteopathy and functional movement practice Backs Etc. This fantastic looking mobile responsive website has been very well received by its customers. Early indicators suggest an improvement in discoverability in search engines so we’ll need to wait a little while to see the impact in traffic figures. More information can be […]

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