Roberta Whitney Beauty

Roberta Whitney Beauty

Roberta Whitney Beauty (RWB) is an inspirational beauty and wellness destination that specialises in showcasing innovative health and skincare products.

Curated by professional model and fashion and beauty veteran Roberta Whitney, RWB reflects her deeply-held belief that wellness and beauty intertwine, and one cannot be considered without the other.

To this end, Whitney has created an online portal for beauty enthusiasts to explore another world of skincare and wellness support, and urges everyone to be the healthiest and most beautiful version of themselves.

Sumobaby both designed and developed the website, and laid the groundwork for a future e-commerce platform so products could be purchased directly from RWB.

Providing both hosting and security and performance optimisation, Sumobaby also implemented easy-to-comprehend web analytics.


Roberta Whitney


Website, analytics, eCommerce