Search Marketing

What is Search Marketing?

We can help you to promote your website by increasing site visibility on search engine result pages and third-party sites with relevant content, via paid ads or organic SEO.


SEO (Search Engine Optimisation)

Over 100 billion searches are performed with Google each month, so it is no surprise that our clients receive around 60% of their traffic from natural search referrals.

We’ll create a sustainable plan – appropriate to the size of your business – for acquisitions such as sales, leads and enquiries.

Sumobaby’s methods have always been ethical. None of our recommended practices have been penalised by subsequent algorithm changes (such as grey link-building techniques). We do not suggest short-term solutions or shortcuts, which means that our clients are never caught out when search engine loopholes are closed.

Instead, we draw from extensive past experience and knowledge of new developments, so that our advice will work equally for increasing the traffic of a business whose user base runs into the millions per month, or a start-up beginning from nothing.

Our SEO services include:

  • Technical audit
  • Penalty recovery
  • Keyword and market research
  • Consultancy
  • Google penalties
  • Competitive analysis
  • Website optimisation
  • Link baiting


Paid Search, PPC (Pay-Per-Click), AdWords

Pay-per-click is an internet advertising model that allows an advertiser to bid to display their advert against certain search terms. Payment is based solely on qualifying click-throughs for those adverts (called sponsored listings).

Google Adwords is a pay-per-click service used to display adverts on the Google network, including search, maps, shopping and YouTube, or to some of the millions of websites using Google AdSense to deliver advertising.

You can find future customers by targeting by location, language, device and audience demographics.

By keeping abreast of the latest Google AdWords trends, we can devise and manage your campaigns to suit your specific needs, while keeping spend within budget.

Our paid search services include:

  • Identifying your key goals, objectives, target market and competition
  • Google account set up
  • Conversion tracking and Google Analytics set up
  • Determining your daily budget
  • Competition research
  • Keyword and phrase research
  • Writing targeted ads

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