The Hippocratic Post is an editorial platform featuring blogs and video content from healthcare professionals, creating space for informed debate and discussion around medical and health-related issues. While its core audience is medics and those working in healthcare, the publication also attracts an engaged public audience with an interest in evidence-led health commentary.
Contributors include senior clinicians, academics and researchers from leading institutions such as Harvard, Oxford, Cambridge, King’s College London and UCLA, bringing a broad range of perspectives to contemporary healthcare topics.
Sumobaby worked from concept designs to build a fully functioning editorial platform, collaborating closely with the editorial team throughout development. This allowed the site’s structure and functionality to evolve in response to real editorial needs, with flexibility built in to support content workflows and ongoing change.
The platform was engineered from the outset to handle significant traffic volumes and support growth, with Sumobaby providing technical input, troubleshooting and ongoing support as the site established itself.
The quality of the work was recognised early on, with The Hippocratic Post receiving a nomination for Website of the Year from the Medical Journalists’ Association.