Tips to prepare for Google’s speed update

Google has announced this January an exciting change when it comes to their mobile search ranking. In essence, the idea is to use page speed as a major factor to determine both the organic ranking and the AdWords Quality Score. The good news is that you have until July 2018 to prepare for the upcoming […]

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How to take advantage of Google’s new meta title length

Since the beginning of December 2017 Google has officially extended the search engine result page (SERP) results to support meta descriptions up to 320 characters. On top of that Google has also made some changes when it comes to displaying snippets in search results. To avoid confusion, a “snippet” describes a page shown underneath the […]

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Top 5 features exclusive to the new AdWords interface

Google has recently released their new visually appealing AdWords user interface. The new AdWords experience offers new exclusive features which look quite useful. At this stage, it’s worth noting that to get most out of AdWords you may need to switch between the old AdWords and new UI. The new UI doesn’t give you yet […]

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Re-launch of Backs etc website

Sumobaby recently re-launched the website for osteopathy and functional movement practice Backs Etc. This fantastic looking mobile responsive website has been very well received by its customers. Early indicators suggest an improvement in discoverability in search engines so we’ll need to wait a little while to see the impact in traffic figures. More information can be […]

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Time to secure all website traffic using HTTPS/SSL encryption

For many years only eCommerce website owners really made use of HTTPS (HyperText Transfer Protocol Secure) encryption for their website. Strongly encouraged by search engines, browser manufacturers and public perception, there is now little reason to delay changing your website. To have a website using an encrypted connection you’ll need a SSL (Secure Sockets Layer) […]

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