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Snapchat’s awkward age

There comes a time in every app’s life where it has to grow up. It’s an awkward age, a time of growing pains, when the pure, user-pleasing, initial concept has to mature into something that makes money. For Snapchat, this is happening now. At some point – and that point is drawing nearer – it has to monetise successfully

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Tips to prepare for Google’s speed update

Google has announced this January an exciting change when it comes to their mobile search ranking. In essence, the idea is to use page speed as a major factor to determine both the organic ranking and the AdWords Quality Score. The good news is that you have until July 2018 to prepare for the upcoming […]

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How to take advantage of Google’s new meta title length

Since the beginning of December 2017 Google has officially extended the search engine result page (SERP) results to support meta descriptions up to 320 characters. On top of that Google has also made some changes when it comes to displaying snippets in search results. To avoid confusion, a “snippet” describes a page shown underneath the […]

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