Tips ‘n’ Tricks

two systems of decision-making

Brevity in navigation: why fewer choices lead to better decisions

Decisions are a battle between intuition and logic. It’s estimated we make between 2,000 and 10,000 decisions every day. Most of them are near-instantaneous. In his book Thinking, Fast and Slow, psychologist Daniel Kahneman describes two systems of decision-making:System 1: fast, automatic, intuitive System 2: slow, deliberate, logical [1]  50 Milliseconds. That’s all you getThat's...

Tips to prepare for Google’s speed update

Google has announced this January an exciting change when it comes to their mobile search ranking. In essence, the idea is to use page speed as a major factor to determine both the organic ranking and the AdWords Quality Score.The good news is that you have until July 2018 to prepare for the upcoming change.Let's have...

Sumobaby