Google Analytics is an essential tool for businesses to track and analyse website traffic and user behaviour. However, with the latest update from Google, Google Analytics 4 (GA4), many businesses are left wondering if their website is ready for this new platform.From 1st July 2023, no more traffic will be recorded in the old and more...
If you're using Google Analytics on your website, it is very likily that it will be Google Analytics Universal. From 1st July 2023, no more traffic will be recorded in your Google Analytics Universal property.For at least 6 months after that, you’ll be able to access those reports. After which you'll lose all historical data...
How does Google's usage of tags effect my business? Google's utilisation of tags has a huge impact on business and potentially your website! The implications of this change are substantial, it has the potential to change how we as an industry work with Search Engine Optimisation. If the wrong tags are targeted then your website will not...
Ghost traffic (or referral spam) is false traffic that can appear in Google Analytics reporting without actual, corresponding visits to your site.Of the Google Analytics accounts we work with, 95% have been affected by referral spam. It can make reporting very misleading. For some smaller websites, referral spam makes up the majority of traffic – meaning...
If you have an AdWords account, you may have received an email from Google recently entitled "Changes to your AdWords URL tracking".This change is in regard to the "Destination URL" - which is the URL of the page you direct the Ads to. So when someone clicks on your Ad, they are directed to the page...
