Google Analytics Universal

Google Analytics Universal will be sunset July 2023

If you're using Google Analytics on your website, it is very likily that it will be Google Analytics Universal. From 1st July 2023, no more traffic will be recorded in your Google Analytics Universal property. For at least 6 months after that, you’ll be able to access those reports. After which you'll lose all historical data...

What is happening with Destination URLs?

If you have an AdWords account, you may have received an email from Google recently entitled "Changes to your AdWords URL tracking". This change is in regard to the "Destination URL" - which is the URL of the page you direct the Ads to. So when someone clicks on your Ad, they are directed to the page...